- Hubspot Bi-Sync Choose which information syncs between LGM and HubSpot, and enrich only what you need. Keep the data your team trusts while LGM fills in the gaps.
- Clear activities between tools. You now have a clear and automatic mapping between LGM activities and Hubspot. And the campaign identities are synced with Hubspot owners.
- Call tasks in HubSpot
Add phone numbers and configure call tasks in LGM. Your team can handle those calls from HubSpot as part of your outreach workflow.
- Waterfall phone enrichment
LGM now finds your leads' phone numbers through waterfall enrichment, so you can bring phone outreach into your sequences and enrich your CRM with relevant data for your calls.
2) LGM in your AI assistant
Connect LGM to Claude or ChatGPT through our MCP. Analyse campaign results, work on improvements and draft replies using your LGM data, all within the same conversation. We also built a comprehensive library of Skills to power your AI-GTM System.
3) New leads, straight from LinkedIn
With the new LGM Chrome extension, you can add prospects as you browse LinkedIn. We’ll enrich them and add them to your LGM audience. No context switching.
Tried the new features? Share your feedback in the comments 👇
When a LinkedIn invitation stays pending, the rest of a LinkedIn-only sequence stalls with it. Some of the leads you sourced never get a single message, even after the campaign wraps.
20.6% median contact rate for LinkedIn-only campaigns vs. 79.2% contact rate for multichannel campaigns.
So we built a way to bring those leads back into play.
Push uncontacted LinkedIn leads into a multichannel follow-up
⚡️ When La Growth Machine spots an eligible LinkedIn-only campaign with too many uncontacted leads, you’ll see a recommendation directly in your campaign.
Click it. LGM automatically creates a dedicated multichannel follow-up for the leads who never received a message, with the audience and targeting already taken care of.
Why it matters
You already did the hard part: finding the right leads.
But when a LinkedIn invitation stays pending, your sequence stops there and the rest of your messages never reach them.
Instead of letting those opportunities go cold, LGM gives you another way to reach them.
That means you can:
reach leads your original campaign never touched
turn a LinkedIn-only campaign into a multichannel one
make more of the audience you've already sourced
get more replies without sourcing a single new lead
When an eligible LinkedIn-only campaign has a low contact rate, you'll see a ⚡ recommendation in your Active Campaigns or Campaign Overview. Click it and LGM prepares a new campaign for you.
The new campaign automatically includes:
the leads from your original campaign who were never contacted
your identity already selected
a ready-to-use multichannel sequence
automatic email enrichment for missing emails
From there, LGM takes you straight to the campaign editor, where you can review and customize your messages before launching. Nothing is sent automatically. Your new campaign stays in draft until you’re ready to launch it.
Which campaigns are eligible?
The recommendation can appear for LinkedIn-only campaigns with a contact rate below 70% when both of the following conditions are met:
the campaign has had activity within the last 4 weeks AND
at least 30% of the audience has had a pending invitation for more than 14 days, or at least 50 leads have had a pending invitation for more than 14 days.
LGM checks all campaigns for eligibility daily.
Availability
This feature is now available to all LGM users, at no extra cost.
Look for the ⚡ recommendation in your eligible LinkedIn-only campaigns and turn your uncontacted leads into new opportunities.
No more patching your CRM. Sync your outreach where it belongs. A CRM is only useful if the data inside it is clean, readable, and actionable.
At La Growth Machine, our mission is to help you get more positive replies. Replies alone are not enough. Your team also needs clear visibility in the CRM to follow up properly, assign leads correctly, and keep the pipeline moving.
That is why we improved our HubSpot integration.
What's new
LGM can now: • log outreach actions as native HubSpot activities (Email, Linkedin, Tasks, Notes) • map each LGM identity to a HubSpot contact owner • keep a clear trace of every synced action with the mention "Sent via La Growth Machine"
This means your outreach is no longer pushed as generic custom events only. Instead, it appears in HubSpot in the format your sales team already expects. New Activity Mapping
Why it matters
When CRM data is hard to read, the whole sales process slows down. Teams lose time building external automations, cleaning up timelines, or manually assigning the right owner to the right lead. And when all actions are dumped into Notes, it becomes much harder to understand what actually happened and what drove a reply.
With native activity mapping and owner mapping in LGM, you get: • less manual work • cleaner contact timelines • better attribution across identities • a CRM that stays usable for the whole team
What changes in HubSpot
Instead of logging everything the same way, LGM now maps actions to the right native HubSpot object.
Campaign events The following events can now be logged as:
HubSpot Notes: • campaign started • campaign paused • lead marked as converted • tag changed • goal reached
LinkedIn events • sent LinkedIn message or voice message → HubSpot Communication • LinkedIn reply or voice reply → HubSpot Communication • connection request sent → HubSpot Note • connection request accepted → HubSpot Note
Call tasks • completed call task → HubSpot Task
Each synced activity includes a clear source mention such as "Sent via La Growth Machine" so your team always knows where it came from.
New owner mapping You can now associate each LGM identity with a HubSpot contact owner. That means the right identity in LGM can be linked to the right owner in HubSpot, automatically. LGM does not overwrite an existing HubSpot owner. • If the contact has no owner, LGM applies the mapped owner • If the contact already has an owner, LGM leaves it unchangedContact owner Mapping This keeps attribution clean without breaking your CRM logic.
How it works
1. Connect HubSpot to La Growth Machine 2. Open CRM settings 3. Go to the Activities tab to configure activity mapping 4. Go to Contact owner mapping 5. Map each LGM identity to the matching HubSpot owner 6. Save your settings 7. Launch or sync your campaigns as usual
From there, outreach activity is pushed into HubSpot in the right format automatically.
Note: This update does not automatically replace your current custom event setup. If you already use HubSpot lists, workflows, or dashboards based on old LGM custom events, you can keep your current mapping or switch.
Signals. Stop building static lists. Start capturing intent in real time.
Reach the right leads when timing is on your side. Prospecting works better when you contact the right person at the right moment.
At La Growth Machine, our mission is to help you get more positive replies. And to get more positive replies, you need more than a good ICP. You need intent and timing.
Signals turns traditional manual lead research into an automated acquisition flow. Instead of checking LinkedIn or Sales Navigator again and again to find new opportunities, you: define your targeting criteria once, choose an intent signal, let LGM continuously detect and import matching leads into the right audience.
No more static lists. No more repetitive searches. Just fresh opportunities, added automatically when they matter most.
Why it matters
With traditional outbound, you often start from static lists. But a good-fit lead is not always a ready lead.
Signals helps you move from static prospecting to signal-based prospecting. That means you can: • contact leads when intent is strongest • build more relevant and contextual outreach • reduce time spent on repetitive manual research • keep audiences fresh and active over time
In other words. Less spray and pray. More timing, relevance, and replies.
Available signals
Signals helps you detect different types of intent depending on your use case. Timing signals These help you identify leads when something important has changed. • Job Change. Detect leads who have just changed roles • Recently Hired. Target leads who have been in their role for less than a year • New Opportunity in Your Network. Detect job changes among your 1st-degree LinkedIn connections • New Opportunity in My Company Followers. Spot followers of your company who recently changed jobs or were recently hired
Engagement signals These help you turn warm engagement into pipeline. • Like and Comment a Post. Import leads who engage with a specific LinkedIn post • Register for an Event. Capture new registrants from a LinkedIn event • New Followers in My Company. Detect leads who start following your company page • Hot Leads. Detect leads who visited your profile and match your persona
ICP match signals These help you monitor your market continuously. • New Lead Matches My Persona. Continuously detect new profiles that now match your Sales Navigator criteria
CRM and inbound signals These connect inbound intent and CRM workflows to your outreach engine. • Dynamic CRM Lists. Add leads automatically when they enter a CRM list • Website Visit. Import prospects who visit key pages on your website • Form Submission. Import prospects who submit a form
To keep lead quality high, you can define persona criteria such as: • Job Title • Function • Seniority • Industry • Company Size • Location
You can also exclude: • already contacted leads • leads already present in your CRM lists
That way, your audience stays focused on fresh and relevant opportunities.
How it works
1. Go to Audience 2. Click Create an audience 3. Select Configure a signal 4. Choose the signal you want to activate 5. Select the identity to use 6. Define your targeting criteria 7. Add exclusions for already contacted leads or CRM lists 8. Choose the destination audience 9. In your campaign, auto-enrich all leads automatically
From there, LGM continuously detects new matching leads and imports them automatically.
Availability
Signals is released in April 2026 as a Beta, to all our users. It is designed to help users build a more relevant and more scalable prospecting engine.
Improved Lookalike Search. Start from your best-fit company. Type the name or URL of your best customer or ideal lead.
Now you can view and edit the activity description that will be used to find similar companies. You get more transparency on the search and full control.
Semantic search.Just describe the activity of the companies you are looking for in plain English.
Advanced filters. Segment leads with more precision (Keywords, employee count, technologies used, website tags, founding date, specialties, location...).
You can find lookalike leads that match your needs in one click, while keeping full control over relevance and targeting.
How it works
Goal: Find Sales representatives for companies that sell frozen food products. image.png344.46 KB1) Find similar leads from a best-fit company with Lookalike Search You don't know exactly which companies to target? We'll look for companies similar to your best client / ideal prospect.
Type "yelloh" for frozen food companies
Add key words for more accuracy and specific search.
Use advanced filters for more segmentation
2) Refine companies in plain language (Semantic Search)
Describe The activity of the companies you're looking to contact. We'll handle the rest.
“Companies that deliver and sell food products"
3) Segment with more precision using "keywords"
Add keywords to tighten your search.
Add the word: "frozen"
4) Filter with even more precision using advanced filters
Stop guessing if your leads are active on LinkedIn or not
Stop wasting LinkedIn actions on inactive leads. Route leads automatically to the most relevant channel.
image.png144.59 KB LinkedIn is a powerful channel for outreach with higher reply rates. But it only works if your leads are active on the platform. If they do not check LinkedIn regularly, but only to update their profile or look for a new job every 2 years, you are sending LinkedIn messages in vain!
Good news if you run multichannel sequences on LinkedIn + Email with La Growth Machine.
You can now add a new campaign brick: Is Active on LinkedIn 🔥
It uses a simple proxy to measure activity: LinkedIn network size. People with small networks tend to be less active. Then, you can route each lead to the right channel.
Fewer wasted connection requests. More replies. Cleaner network.
With Is Active on LinkedIn, you can:
Send active profiles to your LinkedIn steps (invites, DMs).
Direct less active profiles to Email steps instead.
Preserve your daily LinkedIn limits for leads who are more likely to see and answer.
It's time to stop missing lead opportunities because you forgot to check your inbox or your LinkedIn DMs.
With our new Slack Integration, you’ll never miss a lead reply because every key alert lands right in your Slack workspace.
Don't let your campaigns stall if your email address disconnects or if you have a manual task to handle. Get notified instantly of every key action on Slack.
Right where your team already works. No FOMO. No blocked campaigns.
What is new
React instantly to hot leads. When a prospect replies, you get a real-time Slack alert with a direct link to the conversation in LGM.
Never let a campaign stall. If your email or LinkedIn identity is disconnected, you’re notified immediately. You can fix it instantly without losing days of outreach.
Manual tasks on time, every time. Need to make a call or take an action? The alert hits your Slack for quick action.
Full team visibility. Share key notifications in a public channel so managers and teammates can step in or follow progress.
Keep LinkedIn intent audiences alive Likes, comments, event registrations, followers. New engaged leads are added automatically as they engage with your content
Sync dynamic CRM lists without lifting a finger New contacts entering your HubSpot or Pipedrive "dynamic lists" are pulled into LGM each day.
Refresh Sales Navigator searches and lists regularly (Coming soon in 2026) New profiles matching your saved searches are added on a monthly basis. (Coming soon in 2026)
Stop wasting time on low-value exports LGM does the boring part. You focus on launching sequences and answering leads.
Select your source when importing LinkedIn Likes, Comments, Events, Followed Company, CRM (HubSpot or Pipedrive), Sales Navigator Search or List.
Toggle the Continuous Import Turn on the option to “import new leads every day”. For Sales Navigator, imports run on a monthly schedule. (Coming soon in 2026)
LGM runs the initial import We pull in all leads that match your criteria.
New leads will be added automatically
For LinkedIn intent and CRM sources. LGM adds new leads every day.
No duplicates. No wasted credits.
Existing audience members are not re-imported.
Only non-pre-enriched leads are sent to enrichment, so you do not burn credits on contacts you already have.
New leads will be automatically enriched, no need for manual work here either.
You can pause Continuous Import at any time from your audiences list if you want to stop feeding a campaign.
👉🏻 Turn on Continuous Import on your next import in La Growth Machine and start your warm lead engine.
These volumes are aligned with the average usage we see on each plan, so for most users, nothing changes in how you work. Except you get way more value from every lead. La Growth Machine’s users will be automatically switched to the new system by November 5, 2025, at the latest.
Need to enrich more leads?
You can easily purchase additional enrichment credits at any time to fit your strategy.
Stop the guesswork, Start A/B Testing your messages !
Time to ditch the guesswork.
You can now test and compare message variants directly inside your LGM sequences — no more duplicating campaigns or comparing stats manually.
🔥 What you can do with A/B Testing:
Create 2 variants of your Email or LinkedIn messages
Test subject lines, hooks, arguments, CTAs — even invite notes!
Pause/resume each variant anytime
Track results in your campaign stats (opens, clicks, replies)
Double down on what works best
Perfect your copy, increase your replies, and iterate faster — all in one place.
✅ More replies, less guesswork.
✅ Data-driven decision making ✅ Real control over your performance.
✅ A scalable system that improves with every test.
📣 Available on Pro, Ultimate & Trial plans
⚙️ How it works? Follow these simple steps:
Access your sequence
Select the step to test: Click on an existing step or add a new one (LinkedIn message or email).
Create a variant:
Click the "AB" button to add a second version of the message.
Customize each variant (text, email subject, variables, etc.).
Save and start your campaign 🥳
As you can see, very easy: make all the message tests you like into your text editor. To know more about the feature, take a look at the dedicated article.
Most people use the LinkedIn inbox like a chat, not like an inbox: Write a sentence -> hit Enter -> write another one -> hit Enter. etc. Just like in a real chat ;)
Real Chat Mode helps you deliver just that 😎
In the LinkedIn message editor, toggle Real Chat Mode ON
Write your message like usual — with your tone, your style, your intent
LGM automatically splits it into up to 6 sub-messages
These messages are sent one after the other, just like in a real chat
On the leads side, they'll get 1 notification per message, so up to 6 using this feature 😈
And of course, as usual: If your lead replies, the automation stops instantly and you take over — with full context
✅ You can now turn your LinkedIn messages into async conversations that actually feel like a real chat. Perfect for warm follow-ups, playful bumps, messages that don’t feel automated, and many more!
📣 Available on Pro, Ultimate & Trial plans
👀 Nobody else does this.
Real Chat Mode is an exclusive LGM Feature — no other tool lets you automate LinkedIn messages that don’t feel automated. Early users already call it a game changer in their outreach strategy (early metrics shows up to 2x more replies 🤯).
Want to try it? Here's the toggle to activate within your message editor.👇 For more details, check out our dedicated article.
La Growth Machine + Make = automation magic at your fingertips 🧩
It's brand new, fresh out of the box, and we can already tell you're going to love it: the integration between La Growth Machine and Make is now a dream come true 🔥 Automate your workflows, connect your favorite tools, and let the magic happen: fewer repetitive tasks, more time for what really matters!
The possibilities are endless:
Interaction tracking: Get instant notifications whenever a prospect engages with your content.
Personalized follow-ups: Set up a trigger to notify your team when emails are opened or LinkedIn messages are read, so they can start a call follow-up—ensuring timely and personal interactions.
Post-campaign task automation: Automatically generate campaign reports and schedule the next wave without lifting a finger.
Visitor engagement: Identify website visitors in real time and add them directly to an audience ready for outreach.
...and so much more!
This is just the beginning... The rest is up to you with La Growth Machine x Make! Ready to Make the magic happen? ✨
Learn more about the integration with our dedicated page.
New feature: find your next customers with Lookalike Search 🚀
We’re thrilled to announce the launch of Lookalike Search, the easiest way to find companies that resemble your best clients and create highly targeted prospect lists.
Turning your past wins into future opportunities just got easier 🏆 Automatically find companies similar to your best clients. Whether you’re exploring new markets or optimizing your campaigns, Lookalike Search keeps the momentum going so you can focus on closing deals instead of searching for leads.
Why it’s a game-changer?
We doesn’t stop at finding your next client—we ensure you never run out of opportunities! Each time you get a response from a prospect, Lookalike Search automatically suggests a fresh list of similar companies for you to target. No manual work, no missed opportunities—just a pipeline that keeps growing 🚀
How does it work?
Enter your best client’s name or URL, and we’ll take care of the rest.
To know more about the feature, take a look at the dedicated page!
What’s new with integrations at La Growth Machine? 🧩
We’ve been busy expanding our ecosystem to help you streamline your workflows and achieve better results 🚀 Here’s a quick look at the latest integrations we’ve added:
Buska: Find people talking about your brand, then engage with them on LinkedIn, Twitter, and email — all without lifting a finger.
SocieteInfo: Target businesses with little to no digital presence, like bed and breakfasts, butchers, or restaurants. And automatically push these leads into your workflow as soon as they're added to lists in SocieteInfo.
Trigify: Turn LinkedIn engagement into business opportunities. Automatically identifies and qualifies people who engage with your LinkedIn content, filtering them based on your ideal customer profile.
Weezly: Add personalized videos to your campaigns and schedule meetings effortlessly. Combine the power of automation with the emotional impact of video.
Want to explore all the integrations we offer? Take a look at our dedicated page!
LGM Finder gets a makeover and becomes LGM Database ✨
Some months ago, we launched LGM Finder, our new turnkey ABM solution to help you identify leads within companies that match your ideal client profile—all without leaving La Growth Machine!
Today, we’re excited to share that LGM Finder is getting a makeover and is now LGM Database ✨
So what's new?
The database size has significantly increased, and we’re saying goodbye to the credit system. But that’s not all: rumor has it that a Lookalike Search feature is on its way... 🤫
Take your segmentation to the next level with LGM Database 🚀
We are excited to take email enrichment in La Growth Machine to the next level with Waterfall Enrichment 🔄 What's new? Until now, we relied on a single provider. Today, we partner with the best GDPR-compliant providers on the market giving us access to the most accurate, high-quality emails with ease. To name a few: Datagma, Dropcontact, Hunter, Prospeo...
Bonus: Enrichment remains free and unlimited within La Growth Machine 💥
Find the right emails effortlessly 💌 Why struggle with incomplete data? With Waterfall Enrichment, enjoy precise, up-to-date emails from trusted, compliant providers, fully integrated into your workflow—all without lifting a finger.
How does it work?
Nothing changes on your end! Simply ensure that the "Enrich Leads" button is activated when creating your campaign. The data enrichment process still kicks in automatically when the campaign launches!
Summer is a good moment to make some improvements, so we've been working on it lately and we have some updates to share with you:
Custom attributes sync with your CRM: you can now import your leads' custom variables in La Growth Machine directly from Pipedrive or HubSpot, and vice versa.
Calls sync with your CRM: all your call tasks are now directly synchronized into your CRM, so you can see when you have a call waiting for you directly into your Pipedrive or HubSpot account. Last but not least, when you qualify your call in La Growth Machine, it updates automatically the status into your CRM.
Invite note customization : now it's possible to personalize your LinkedIn invitation note even after your sequence has been launched. You just have to select the "Customize before sending" button when creating your campaign.
Long Gender in German: you can use the long gender variable to add a salutation in German before your lead's last name.
We have some great news to share with you: we've taken into account your feedbacks and recently made some adjustments into LGM Finder, our ABM tool integrated directly into La Growth Machine.
Here’s what’s new:
Exclusion of already contacted leads: you can now exclude the leads you've already contacted in La Growth Machine from your lists.
New industry filtering: you can now exclude some industries from your searches and use AND/OR filters to further refine your results.
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